ADRA: Website Design & Development
ADRA works within communities in more than 130 countries to bring long-term development programs and immediate emergency relief through an active network of global offices.
They needed a website that would make this extraordinary global impact come to life and empower donors to join them in making a difference.
The website clearly communicates the problems people are facing around the world, but it’s not clear exactly what ADRA is doing to address those issues.” Audience Interview Participant
We took a research-driven approach to the ADRA website build, employing a range of UX methodologies including user interviews, information architecture research, and usability testing to identify audience motivations and preferences.
Our Designers and Content Strategists worked in close collaboration with our UX team of Neuroscientists and Cognitive Psychologists to translate the findings into a powerful digital user experience.
The result of this interdisciplinary effort was the launch of a website with extraordinary story-telling power.
Among numerous unique features was an interactive map showcasing the organization’s local impact alongside touching testimonials, and a donation section featuring a visually-engaging input form designed to mirror the difference those funds would make.