Spark Experience DNA

FCC: UX Research & Design

The Federal Communications Commission regulates interstate and international communication. When they needed a better website to communicate their message, they commissioned SPARK.

The Challenge

The FCC’s digital needs were extraordinarily complex, with a vast organizational hierarchy, and over 50,000 pages of unique content.​

As a result, thousands of daily website visitors encountered poor usability and a confusing information architecture.​

The FCC needed a new website with superior usability and design.

Before

The Approach

Complex website redesigns are no sweat for our research-driven approach. ​

​SPARK’s team conducted user experience research including baseline usability testing on the original FCC.gov site, as well as a card sort and tree test to create the new information architecture.​

We subsequently designed a prototype with a crisp interface and clear content prioritization. To close out the project, we performed validation usability testing against the baseline findings.

After

The Outcome

Few websites rival the FCC’s in size and complexity. But SPARK was up for the job.

In baseline testing only 27% of users found the info they were after. That jumped to 88% with our new navigation approach.

Additionally, validation testing with subjects across all user groups showed a clear preference for the new prototype over the existing site in every category, including ease of use and visual appeal.

Interested in checking out the final product?

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