Spark Experience DNA

Voice of America: UX Research

When VOA needed cross-cultural, multilingual, global research to drive their design process, SPARK was the clear choice.

The Challenge

Voice of America broadcasts news to 172 million people weekly in 45 languages across the globe.

With so many cultural nuances and differences in technology usage, it is difficult for VOA to ensure they are having the desired reach.

VOA called upon SPARK to conduct cross-cultural research in five countries and five languages to understand how to better communicate with the people of the world.

The Approach

SPARK conducted usability testing and ethnographic research on location in Iraq, Pakistan, Turkey, Peru, and Venezuela.

Our research included:

  • Desktop Usability Testing
  • Mobile Usability Testing
  • Eye Tracking
  • Social Media Analysis
  • Contextual Inquiry

We paid special attention to the unique context of each location’s language, culture, and political environment.

The Outcome

Through our cross-cultural research, SPARK discovered design issues and unique digital and social media trends.

SPARK created user-friendly, engaging, and culturally nuanced design improvements to better support VOA’s goal of providing access to information across the globe.

Voice of America Sample

Voice of America

UX Research
United Nations Foundation Sample

United Nations Foundation

Website Design & Development
Pepsi Sample


Digital Strategy
The Bozzuto Group Sample

The Bozzuto Group

UX Research & Design
Bose Sample


UX Research
AAA Sample


UX Research & Design
Bloomberg Sample


Eye Tracking
ADRA Sample


Website Design & Development
Penn State Sample

Penn State

UX Research & Design
Fossil Sample


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FCC Sample


UX Research & Design
Angry Birds Sample

Angry Birds

Eye Tracking