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Spark Experience DNA

UX Research Lab

At SPARK, User Experience (UX) research is as the core of everything we do, and we’ve got the most advanced UX research lab to prove it.

Lab Areas:

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TV Monitors

See the science in action with our live research feed.

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Mirror

Covertly observe studies through our one-way mirror.

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EEG

Scientifically analyze emotional responses to marketing.

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Mirror

Covertly observe studies through our one-way mirror.

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Eye Tracker

Track what truly captures users’ attention.

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Eye-Tracking Glasses

Take testing out of the lab and into the real world.

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Mobile Devices

Comfortably test mobile devices using eye-tracking glasses.